We specialize in helping international companies build their business in Denmark and the Nordics. If you want a local set-up without investing in office and staff, we have the solution for you. Just ring the bell.
We are specialized in management, marketing and sales support. With our services we offer speed-to-market and value-for-money in an attractive market. Effecient, hazzlefree and with peace of mind.
Both research and business experience suggests that localizing your business activities will grow your market share and boost your revenue. We offer you the benefit of a local operation without the downsides.
Finding the balance between standardization and localization of the marketing activities and web content is one of the preeminent dilemmas that companies face when tapping international markets.
Many times companies choose to standardize their marketing mix for international markets. However, both research and business experience suggests that standardization strategy may not be the most effective way to meet international market demands.
The complex nature of the international marketing environment promotes diversity in terms of physical environment, political and legal systems, cultures, product usage conditions, and economic development.
Localization or ”adaptation strategy” takes into account the inherent diversity that exists in international markets and treats individuals as “cultural beings” whose values and behaviors are shaped by the unique culture in which they live. Localization strategy is geared toward understanding local consumer preferences and other locale-specific requirements and then adapting the marketing mix and other business strategies to best satisfy consumer needs and wants.
According to a large study of consumer behaviour 56.2 percent of consumers prioritize being able to find information in their own language over price. 72.1 percent spend most or all of their time reading content in their native language and 72.4 percent of people studied would prefer to purchase products when the information is in their language.
The research also indicates that “translated” information is not enough. The content itself needs to be adapted to the local customers.
Our experience in marketing and business development means that we can be a strong sparring partner for the company’s management as well as the marketing employee who has some concrete tasks and challenges. Our employees are all senior people with solid experience in sales and marketing. We can help you build your regional roadmap and marketing strategy and we provide the sales and marketing services needed to roll it out.
You will get a 1-point of contact that will act as your country manager. This includes all the reporting and assistance you need in the market.
We are a networking agency, which means that we have the most important sales & marketing competencies in-house and wide range of special skills in our network stand-by where the situation requires it. It is a highly professional yet cost-efficient solution without overhead costs for employees and administration.
For us, the most important thing is that you get solutions and a service that exceeds your expectations. We will always go an extra step for our clients, so you feel like we are always there for you.
We specialize in services for web based companies who want to grow their e-commerce business in Denmark and the Nordic region.
However we can set up any solution that corresponds with your sales and marketing strategy and the nature of your product and services. No two clients are like and we will adapt to your specific needs in order to offer you the best service.